From September 2021, Google will introduce a Special Database new pilot program. It is a system based on 3 warnings for repeated violations of the ad policy. This is to prevent unsafe or malicious advertisements from being displayed. The three-strikes pilot applies to both text and display ads. This applies to the policy of Special Database facilitating dishonest conduct, unapproved substances and dangerous products or services . This includes ads promoting deceptive behavior or products, such as drugs and weapons, among others. Ads of this kind were also previously banned, of course, but tougher penalties will now be Special Database introduced for each additional warning.
Sign with the text 'wrong way' at article about Special Database Google's three strikes pilot program. How does the three strikes pilot work? Below you will find an overview of what the warnings in the three strikes pilot mean and what the penalty is: type trigger punishment Notification First time ad content has violated our policies for facilitating Special Database dishonest conduct, unapproved substances, and dangerous products or services. Apart from the removal of the relevant advertisements, no penalties. First warning Within 90 days of a policy violation that Special Database you have already been notified of.
The account will be blocked for 3 Special Database days. No ads will then be displayed. Second warning A policy violation for which you had already received an initial warning within 90 days of receiving that warning. The account will be blocked for 7 days. Then no ads will be displayed. This serves as the very last warning to the advertiser Special Database to avoid account suspension. Third warning A policy violation for which you had already received a second warning within 90 days of receiving that warning. Account suspension for repeated violation of our policies. In the event of a warning, you as an advertiser will receive an e-mail in which Special Database you will be informed about this. For the first two violations (notification and first warning), you must first correct the violations as an advertiser.